Make it “local”
Sensory Signals decoded movie-going across 9 European cities, shaping present and future campaigns.
100+ experts · 6 continents
90% of trend reports come from just 10 cities.*
*Amy Daroukakis, founder of Culture Connectors.
We bring the outside inside. Local, lived culture for global brands, from 100+ experts in 67 countries. All on 1 invoice.
You’ve always been sold the same signals.
Trends don’t live in decks. They live in your feed, your fridge, your fingers. In not looking further, brands miss out, ethically and economically.
We exist to bridge global brand ambition with local reality.
The quiz · 2 minutes
What’s your brand’s
Trend Galaxy speed?
Seven quick questions. Find out where your brand sits in the Trend Galaxy, and whether you’re ready for lift-off now, or need to build the rocketship first.
Four corners of the Trend Galaxy. Where does your brand live?
- Shooting StarsMicro trends
Fast-moving cultural zeitgeist.
Useful forBrand comms: tonality, look, play and interact.
- ConstellationsMacro trends
Longer-lasting cultural influences.
Useful forInnovation: products, services and experiences.
- New PlanetsMega trends
Permanent cultural drivers.
Useful forLong-term investment, future-proof planning and preparation.
- Under-Explored UniverseMultiverse trends
Culturally, the future flips everything.
Useful forAhead-of-the-curve signals and real wonder disruption.
No email needed. Your answers stay on this page.
The Trend Galaxy Framework™ by Amy Daroukakis.
Class of 2026 · Our living blackbook
Our wow is our who.
67 country experts. 50 category experts. Long-standing collaborators and new voices, all living the culture they read. Vetted, vibrant, varied.
The podcast
A Local Love Letter To…
65+
Interviews with our experts, each one taking you inside their country or category, in their own words. Meet a few of them below.
Listen on Spotify
KenyaVuyo Mkosi
PlayJess Hoffman
MalaysiaJowin Foo
The homeAlina Schartner
ColombiaJuliana Cárdenas Vásquez
FandomNic Allum
BulgariaNadejda Sultanova & Elitza Bakardjieva
Tap a face to listen. Scroll for more →
The full network
Africa
- Egypt
- Morocco
- Nigeria
- Ghana
- Senegal
- Ethiopia
- Kenya
- South Africa
- Mozambique
- Botswana
- Zambia
Americas
- United States
- Canada
- Mexico
- Guatemala
- Costa Rica
- Puerto Rico
- Dominican Republic
- Argentina
- Brazil
- Chile
- Colombia
- Ecuador
- Peru
- Venezuela
Asia & Oceania
- India
- Pakistan
- Sri Lanka
- Bangladesh
- China
- Japan
- South Korea
- Taiwan
- Indonesia
- Vietnam
- Thailand
- Philippines
- Malaysia
- Singapore
- Australia
- New Zealand
Middle East & Europe
- UAE
- Saudi Arabia
- Turkey
- Poland
- Czech Republic
- Hungary
- Slovakia
- Romania
- Spain
- Italy
- Greece
- Croatia
- The UK
- Ireland
- France
- Germany
- Austria
- Switzerland
- Belgium
- The Netherlands
- Iceland
- Norway
- Sweden
- Denmark
- Finland
- Portugal
Identity, in motion
- Fandom
- Gen X
- Disability wisdom
- Muslim futures
- Diaspora
- Class
- Masculinity
What connects us
- Cultures of care
- Pets
- Work
- Money
- Dating & friendship
- Motherhood
- Childfree
Universally human
- Intimacy
- Grief
- Loneliness
- Kindness
- Transition
- Play
- The mind
The places we belong
- The home
- Placemaking
- Education
- Hospitality
- Nightlife
- Retail
The power of storytelling
- Music
- Afrofuturism
- African fashion
- Latin futures
- South Asian futures
- Un-vocabulary
Beyond what we see
- AI visionary
- AI x human
- Quantum futures
- Immersive
- Spirituality
- Disaster
- Imagination
- Emotional infrastructure
What nourishes us
- Food
- Rest
- The senses
- Nature (mushrooms)
- Longevity
- Perimenopause
- Movement
- Sports
- Celebration
New to the network in 2026
Founder · Amy Daroukakis
Culture lives at the edges. I go there first.
I’m with you from the first brief to the last brain dance. I’ve personally explored 60+ countries and worked across 25+ industries.
“I’ve made businesses millions of dollars from being able to understand the zeitgeist, and I’ve seen brands lose millions of dollars by failing to understand it.” – Design Week
What we do · Trend research · Consumer insight · Cultural strategy
Our input. Your output.
Global trend research, cultural insight and research strategy, from people who live the culture. Bespoke signals to shape where you grow, what you build and how you show up. Every brief is read through our Sensory Signals: see, hear, touch, taste, smell, feel.
- Custom reports
- Internal briefings
- Workshops
- Signal springboards
- Market mapping
- Campaign ideas
- 01You brief usThe market, the category, the question and the deadline. A 30-minute call is enough.
- 02We match youWe hand-pick the right experts from our network, usually within 72 hours.
- 03We dig inOur experts gather signals on the ground. Strategy is baked in before anything is shared.
- 04Your brain dancesA report, a briefing or a workshop, typically in 2 to 3 weeks. One team, one invoice.
Need to build the rocketship first?
The Brand Speed Session.
A half day that gives your team the tools to read culture, using your own brand.
Book a Brand Speed SessionWho we work with
Culture Connectors clients
McDonald’sODEONIpsos
Our founder, Amy, has worked with
LVMHGoogleCoca-ColaAirbnbUnileverMarriottSoho HouseJaguar Land Rover (JLR)
Everyone in our network is paid fairly. No postcode bias. And some of us choose not to work with oil and gas brands.
Case studies
Who waves our way.
Make it land
A brand concept tested across 10 countries with the exact experts they needed, reframing their multi-market positioning.
Reframe thinking
20 experts, from hockey coaches to Gen Alpha YouTube stars, flipped their thinking on what’s next. (We’re NDA’d.)
Time is your team’s scarcest resource
Contact us.
Send us a note
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